Flower Trials 2025

From 10 to 13 June 2025, Breeders Avenue will once again open its doors during FlowerTrials®. Located in a prime central spot near Schiphol Airport and Aalsmeer, six renowned breeders are joining forces: ABZ Seeds, Brandkamp, Hem Genetics, Hortinno, Schoneveld Breeding, and Takii will collectively showcase their latest innovations.
Six breeders, one stop – the main street of innovation! Breeders Avenue offers visitors a unique opportunity to discover the latest in plant breeding from no fewer than six leading companies — all at a single location. “Six breeders, one stop!” Strategically situated in Kudelstaart, near Aalsmeer, the venue is the ideal meeting point for both international and domestic visitors.
A refreshed and inspiring experience This year’s presentation features a fresh, modern look and a newly designed visitor route, highlighting the power and innovation of the participating companies. Guests will also get a sneak preview of the latest breeding developments: which promising new varieties are ready to make their market debut?
Company highlights in the brand-new “Novelty Gallery”
• ABZ Seeds – Showcasing flavourful strawberry varieties such as the charming Queeny and the elegant Lizzy, both featuring colourful blooms and tasty fruit.
• Brandkamp – Presenting their striking Jollies La Grande fuchsias and the versatile Ibiza chrysanthemums, perfect for colourful mixed containers.
• Hem Genetics – Introducing the all-new genetically compact Dianthus Divinity series and spectacular new colours in the Petunia Shake series.
• Hortinno by FlorAmor – Launching a new Rhododendron XXL collection: five vibrant new colours with extra-large flower buds.
• Schoneveld Breeding – Unveiling the first blue cyclamen, the Super Serie Dragon, and the uniquely bi-coloured Gerbera Joybera in Milkshake and Sunrise tones.
• Takii – Completing the line-up with the award-winning seed dahlia Black Forest Ruby and the FleuroStar nominee Hanabee F1 White — both real eye-catchers.

These and other innovations will be on display in the specially designed “Novelty Gallery”, where each exhibitor will present two product highlights. Additional product assortments can be viewed at each company’s individual stand.
Make a pit stop at Breeders Avenue during FlowerTrials®: six breeders, one route full of growth and bloom!
Register your visit to Breeders Avenue via the FlowerTrials® website: Registration FlowerTrials® 2025 | Online visitor registration

Location: Breeders Avenue – Mijnsherenweg 23, Kudelstaart